Creating "buzz" around your business

BY SONYA MELOFF

"Every time we finish helping a client on a project, when we send the invoice, we request them to write a reference letter on their company letterhead. We've told our employees that if they can get a reference letter from their clients, we'll pay them $100. Before we knew it, we had 75 reference letters on our website; they're on the walls in our offices. When we're out prospecting, we have this big book of reference letters. That's been very helpful in getting new clients."

—Sonya Meloff, president, Sales Talent Agency Inc. (No. 181)

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For a full list of Sales Talent Agency's reference letters, click here.