Sales development representative Toronto
Have you heard of an empanada? Yes - great, then you know how delicious they are! If you haven’t, don’t worry you’re not alone but I’ll fill you in on the secret… they are a savory snack that is made with puff pastry and filled with a variety of tasty ingredients that is commonly found on the streets of most Latin American countries. But Nico why are you telling me this? Well apart from making you hungry, thanks to empanadas I had my first real exposure to sales.
In 2002, my family and I move to Toronto from Argentina and in an effort to assimilate into Canadian culture, we established a business selling the most Argentinian food possible, empanadas- Ironic eh? Not only was it hard to pronounce (em-puh-nah-duh) but also it contained flavors many Canadians had never thought of trying. Nevertheless, this made it all the more exciting to try and sell! Although my Mother established the brand and created the original recipes, it was truly a family business with everyone pitching in. I began working in the kitchen and by the age of 12 I was also manning the booth at farmers markets around Toronto. One of my fondest memories from this time was getting typically conservative Torontonians (remembers this was 9 years ago, you’re much better now) to come over to my booth and give our “foreign” product a try. I also learnt that creative persistence is key, because when you’re selling such an exotic product most customers will shy away. Yet, when I would explain our brand philosophy and the care we put into making the products, you could sense the trust building and with a few free samples we had the whole market hooked on empanadas!
The experience of working within our family business was invaluable; during this time I realized my passion for getting to know a customer, establishing the relationship and selling a great product. Although I was young, I knew how hard we all had to work in order to make this business a reality and I have continued to apply this work ethic in several different fields. Since our family business, I’ve also worked as a waiter, good food coordinator and business development for a biotech company in Toronto.
I recently graduated from McGill University and I'm very excited to be here at Sales Talent Agency in the new role of Sales Development Representative. I hope to learn from this world-class team of professionals and contribute with my own Latin flavour to continue growing our great company!
For the love of sales!