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Aaron Jocano

GCSC Coordinator/regional manager of ontario, Toronto

t.  416-304-9823 ext 2065
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I was born and raised in the suburbs of Toronto. In the summer of my grade 12 year, I made the tough decision to put down my orange, leather, spalding dream of becoming the starting point-guard for the Toronto Raptors, and tied a green apron around my waist. I received my first and so far longest sales position, working as a sales associate for Dollarama. Through this position, while attending Centennial College and constantly making new friends, I quickly realized that I loved speaking to people-- and that I could easily relate with them as well.

During my second year at Centennial, I was introduced to the Great Canadian Sales Competition (GCSC). One of my good friends at the time reached out to me to see if I was interested in being an on campus Ambassador. To work alongside some of my closest buddies, interacting with students and at the same time making money? It was a no-brainer to take the role on! We worked to get as many students as possible to join the competition. However, it clicked relatively early that I was very shy and hesitant; pitching the competition to random students that I have never spoken to in my entire life was not my forte after all. It was only when Sheila Cassidy (competition Coordinator/Manager at the time) came to our campus and rang in a ton of submissions (after the school was closed, on her own) by having 100% confidence in herself, that I inherited that same mind-set. Since then, I could honestly say that I broke out of my shyness bubble. My personality matured and I gained the confidence needed to succeed as an Ambassador for the GCSC. That year we placed 3rd out of all the Ambassador teams and the following year we continued to be in the top 10 out of 80 other schools.

Getting hired on to the team as the Competition Coordinator/Regional Manager of Ontario, I have realized that having this mindset must remain constant: “Be proud, but never satisfied”. The competition has grown year-over-year because our team has not become complacent with our success, rather pushed ourselves to be even better - it is for that reason that I am so inspired to work with the Ontario school teams this year and help them to succeed. The Great Canadian Sales Competition completely changed my life, and I know that it will definitely do the same for other students as well!


For the love of sales!