Case Study: “Our Best Sales Hires”
Client: Thomson Reuters
Great salespeople make a big difference. Sales Talent Agency helped Thomson Reuters find some of their very best.
Thomson Reuters is a company with complex solutions that need to be introduced by smart, creative and experienced sales professionals. Between 2014-2016, Thomson Reuters was strategically realigning its business to strengthen its internal talent and position themselves as industry leaders. Despite having a very strong and dedicated internal recruitment team, Thomson Reuters had struggled to find the expert sales talent they needed for these specific and market-focused open roles. They engaged Sales Talent Agency for support.
Sales Talent Agency’s role was to find, engage and present the highest quality sales candidates for every open sales role moving forward, ensuring that Thomson Reuters Sales Leaders had the very best candidates to choose from for every open role. Roles varied in experience requirements, and the profiles often were complex and particular to a specific product, industry focus, language requirement, and territory. At any given time there were 3-10 critical sales vacancies across Canada that required a very specific skillset.
"At any given time there were 3-10 critical sales vacancies across Canada that required a very specific skillset"
Sales Talent Agency was prepared to work hard in finding Thomson Reuters the exact candidates they were searching for. By delivering on the niche candidate profiles sought after, our aim was twofold; to gain credibility and build a longterm partnership proving ourselves as the Thomson Reuters recruitment partner of choice.
For each of the 3-10 critical sales roles that were open at any given time, candidates were presented in 6-10 business days. To provide further quality assurance, Sales Talent Agency guaranteed every candidate’s success for the first 3 months of employment.
STA’s recruitment team interviewed each sales leader to:
- Analyze the role requirements
- Describe traits of top performers
- Identify issues to avoid
- Highlight key selling features of the role
- Fully understand what each position does and the expectations of success
Detailed profiles were created based on STA’s DNA/PRO™ candidate analysis methodology and the recruitment team went to work.
This search was not about casting a wide net, rather specifically engaging highly qualified candidates that embodied the client's distinct profile for each role. Because the potential candidate pool for each role was relatively small, each qualified person contacted was treated as a critical engagement, with our team meticulously positioning Thomson Reuters as an elite employer with all of the career benefits that entails.
Once qualified candidates were interested in moving forward, STA’s recruitment team facilitated multiple meetings, interviews and conversations to ensure both the candidate and the Thomson Reuters leadership team had all the information needed to make an educated decision in a timely manner.
Thomson Reuters successfully made 11 hires through Sales Talent Agency between 2014-2016, and have continued to use our services ever since. STA’s candidates were not just a great fit at the time but are continuously thriving 3+ years later. Since placed, 9 are currently with the company and 2 have been promoted into leadership roles. All 9 are categorized as top performers by Thomson Reuters.