Is there any value to your value proposition?


While our job at Sales Talent Agency is to help companies hire sales people, we spend a huge amount of our time ensuring our clients equip their hires for success. After all, if a salesperson we introduce does not perform well, our own value to the customer drops.

One of the most common issues we find is that a company is not clearly articulating a compelling value proposition consistently throughout their sales team. If your salespeople do not know what makes your company and its products unique and important, every cold call and customer engagement is weak.


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Quick exercise

Ask all of your salespeople and leaders to write down your company’s Value Proposition. If they come back uninspiring and varied, you need to fix this before making another sales hire/fire.

How to fix this

So what should your sales reps be saying about you? Here are 3 simple “beats” that have to be covered:

1. What problem are you solving?

As B2B salespeople, we are problem solvers. A company needs to make more money, be more efficient, retain their customers, inspire their employees… Our products must solve a business issue. The first part of your value proposition should clearly explain the problem you are solving.

2. Why are you uniquely better at solving this problem?

We have to show how our company provides a better solution than any of the alternatives (i.e. competitors, legacy practices, or doing nothing). Typical advantages show cost savings, improved performance, and/or better customer engagement.

3. What proof do you have that you have solved it for others?

We can say anything, but can we back it up with evidence? Examples of proof can include: specific names of current customers, performance metrics, awards, our own revenue/customer growth.

Once you have these basics worked out, you can add depth to your value proposition with some return-on-investment projections or historical data. You can further support it with reference letters, testimonials and case studies. But without the basics, your sales people are going to battle completely unarmed.

For the love of sales!

Creating "buzz" around your business


"Every time we finish helping a client on a project, when we send the invoice, we request them to write a reference letter on their company letterhead. We've told our employees that if they can get a reference letter from their clients, we'll pay them $100. Before we knew it, we had 75 reference letters on our website; they're on the walls in our offices. When we're out prospecting, we have this big book of reference letters. That's been very helpful in getting new clients."

—Sonya Meloff, president, Sales Talent Agency Inc. (No. 181)

View the full article here.

For a full list of Sales Talent Agency's reference letters, click here.

What salary should a new graduate expect for their first professional sales rep role?

How much should you pay a recent grad with no sales experience?



Great question! A recent graduate with no sales experience but tonnes of energy and enthusiasm should expect a salary range from $25-45k for their first role. Sales roles should also offer a commission/bonus that rewards performance. If you achieve your annual targets as a new sales rep, you should expect a total income ranging from $40-60k in your first year.

For a more detailed look at compensation across sales roles, check out our Definitive Sales Salary Guide.

Hootsuite CEO on the Cost of a Bad Hire


By Peymaneh Chychi

As a Vancouver-based business person, I have long been interested in Hootsuite as it has surged from a "What is Hootsuite?" to a "Hootsuite is great!" positioning in the marketplace. The CEO, Ryan Holmes, has seen his share of hiring decisions and has some really insightful thoughts on the unexpected costs of making a bad hire AND a few really simple and easy tips for spotting a dud in the interview process. 

Read Ryan Holmes original article here.