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VP of Marketing
Our client is a dynamic and innovative education platform and brand franchisor operating across five distinct brands. With a strong presence across US, Canada, and UK markets, they are dedicated to providing high-quality education and support for multiple levels of education and vocational training. They are seeking a VP of marketing to drive a holistic approach to marketing at both a national and franchisor level.
With offices in Richmond Hill and Boca Raton, they are looking for someone in one of these locations.
Responsibilities:
Team Structure and Leadership:
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With offices in Richmond Hill and Boca Raton, they are looking for someone in one of these locations.
Responsibilities:
Team Structure and Leadership:
- Assess and understand the current structure of the marketing department, which includes nine individuals.
- Lead and manage the existing team.
- Work collaboratively with the outgoing senior leader in marketing to ensure a smooth transition.
- Develop and execute a comprehensive marketing strategy that encompasses both traditional and digital channels.
- Oversee varying campaigns to build brand awareness at a national level.
- Support individual franchisor’s marketing strategies to drive local community engagement and enrolment across all brands.
- Identify areas for improvement and implement fresh approaches to marketing.
- Collaborate with franchisees to provide marketing direction and support, assisting them in utilizing their marketing budgets effectively.
- Bridge the gap between marketing and sales, ensuring a harmonious relationship that drives lead generation and enrolment.
- Establish key performance metrics to measure the success of marketing initiatives, focusing on lead generation and enrolment.
- Manage and optimize marketing budgets across all brands to achieve cost-effective customer acquisition.
- Analyze the effectiveness of current marketing channels and develop strategies to contribute to brand expansion and revenue growth.
- Ensure a balanced approach between traditional and digital marketing channels.
- Improve the user experience of their websites, ensuring a compelling and attractive customer journey.
- Collaborate with SEO specialists to enhance organic clicks and leads and ensure the correct positioning is in place to drive enrolment.
- Ensure consistent and compelling brand messaging, both online and offline, aligning with the unique offerings of each brand.
- Oversee the creation of marketing collateral and promotional materials.
- Act as a key member of the senior management team, participating in leadership meetings and contributing to strategic decisions.
- Play a vital role in shaping the company's overall direction and vision.
- Proven leadership and management experience in marketing, with a track record of successfully leading diverse marketing teams.
- Strong analytical and creative skills, with the ability to take a broader perspective on marketing strategies.
- Familiarity with traditional and digital marketing, at a local and national level.
- Experience in managing marketing budgets and optimizing customer acquisition costs.
- Ability to build and maintain strong relationships with franchisees and external partners. Creating cohesion amongst the corporate team and franchisors.
- Knowledge of SEO and website optimization for enhanced user experience.
- Strong communication and leadership skills, with a focus on building a cohesive and collaborative team.
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