Kristi Farrow

account executive, Toronto

t. 647-884-9556
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My passion for sales and recruitment began while I was in University earning my degree in criminology. I spent my summers travelling across Canada selling direct to consumer sales on a commission only opportunity; it didn’t take long to realize that my career would forever be in sales. Working for commission I quickly learned what it meant being paid what you’re worth. During the 5 years with this company I was able to develop a strong understanding of sales, leadership, training and management.

While I was completing University I obtained my Real Estate Licence in Ontario.  I learned a lot about running my own business including finding, managing and servicing clients.  I was entering my third year as a real estate agent when I received a phone call from a good friend and colleague who recruited me to resign from my career and move from Ontario to British Columbia to join one of the leading sales teams in the telecom and construction industry.

I was brought in to do direct sales and lead new sales reps along the way. A few highlights of my career include managing teams of up to 40 sales representatives and exceeding targets in specific communities exceeding well over 50% of our sellable market.  After a year and a half in this role, we realized as a team we needed to grow in size to be able to hit all the sales targets for our client. At this point I had brought in 10 friends from my network and people that I met along the way so it made sense for me to take on the task to grow the business.

I was then transferred into the head office where I was in charge of recruitment. I worked with our sales teams, human resources, and other marketing sources to build a recruitment team within our sales organization. After 15 months as the head of recruiting, I was able to build the recruitment business into a highly efficient team that was able to hire over 280 sales representatives for our client.

Through these roles, I realized that not only am I passionate about sales but I also love connecting sales people with career opportunities. The most rewarding part is seeing new hires grow, develop and succeed and for businesses to achieve their targets with the talent we were able to find.

For the love of sales!