Dec 14th webinar
Compensation and incentive plans have historically been a problem, in that many salespeople are unable to hit quotas. Only 49.8% of salespeople in tech generally hit their target, meaning that in any given year in North America, more than 398,000 of them don’t hit quota – or earn their on-target income.
That number will be even higher in 2022, in part because companies tend to set unachievable targets and create overly complicated compensation structures. And now we’re headed into 2023 in a volatile economic environment, which means that it will be even more difficult to set quotas and design effective incentive plans. But, there are strategies to help solve this challenge.
On December 14th, our CEO Asad Zaman hosted a live panel that featured two expert leaders who discussed how to design effective compensation plans that are fair to both the company and reps: Laura Guerra (VP of Growth at Pavilion) and AJ Bruno (co-founder and CEO of QuotaPath).
By watching this session, you will learn compensation plan fundamentals, how to properly design them, and how to best navigate these practices during the current market downturn.
Meet the Panelists:
Laura Guerra, Vice President of Growth | Pavilion
Laura Guerra joined Pavilion first as a member, becoming the Los Angeles Chapter Head, then the VP of Growth.
Laura integrates emotional intelligence, mindfulness, and her previous leadership training into her role every day, championing culture building, personal branding and social selling. She enjoys golf, boxing, and hanging out with her golden retriever, Miles.
AJ Bruno, Founder and CEO | QuotaPath
After successfully exiting his first company TrendKite in 2019, CEO AJ Bruno co-founded QuotaPath alongside Cole Evetts, Head of Product, and Eric Heydenberk, CTO. In addition to investing in a dozen startups and serving as a mentor to many more, AJ acts as a board member for Philly Startup Leaders and is an alumni of Dreamit Ventures. Outside of startup life, AJ can be found spending time with his wife and three daughters and flying his Beechcraft Baron over the skies of Philadelphia.
Asad Zaman, Chief Executive Officer | Sales Talent Agency
Asad is the CEO of Sales Talent Agency (STA), a category-leading recruitment agency focused on helping organizations build elite go-to-market teams.
Since joining STA in 2014 as an Account Executive, Asad has worked closely with C-level executives at fast-growth technology companies to help them develop and define their GTM hiring practices, and in Q4 2020 he was appointed as Sales Talent Agency’s CEO. Asad also launched STA’s executive search division in 2016 and its technical sales division in 2018. In 2019, He was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year.