April 6th webinar
In today’s uncertain economic environment, strategies and tactics that were effective in the past likely won’t work anymore because how we drive revenue and demand changes with the market.
Deploying intelligent experiments quickly is one way that leaders can uncover new areas of opportunity, update their strategies, and mitigate their overall risk. The best go-to-market teams in the world have already mastered developing and implementing timely experimentation.
On April 6th, our CEO Asad Zaman hosted a webinar that featured two leaders who are experts at deploying rapid sales experiments: David Sevitt (CRO of Giftagram) and Adam Fremes (CRO of Procurify).
By watching the recording from this session, you’ll learn how to: frame your mindset, develop the type and length of your experiments, determine the success criteria, and establish best practices for reporting on your findings. You’ll also learn how to use experimentation across other go-to-market functions, including partnerships and business development.
Meet the Panelists:
David Sevitt, Chief Revenue Officer | Giftagram
David is a revenue leader and intrapreneur who gets energized by building high-trust teams, launching growth initiatives and collaborating with joyful people on missions he is passionate about. His 20-year career spans sales leadership, partnerships, and business consulting roles. David is currently the CRO of Giftagram, and previously held revenue leadership positions at Shopify, Top Hat and Vision Critical.
David moonlights as a jazz piano player and promoter, and recently launched a podcast called the Jazz Mind where he explores how the principles of jazz impact the practicalities of life.
Adam Fremes, Chief Revenue Officer | Procurify
Adam is the current chief revenue officer of Procurify, a Canadian fintech company whose software is designed to manage company spending. He graduated from McGill in 2009, and has previously worked at Top Hat and Softchoice in various go-to-market leadership roles.
Asad Zaman, Chief Executive Officer | Sales Talent Agency
Asad is the CEO of Sales Talent Agency (STA), a category-leading recruitment agency focused on helping organizations build elite go-to-market teams.
Since joining STA in 2014 as an account executive, Asad has worked closely with C-level executives at fast-growth technology companies to help them develop and define their GTM hiring practices, and in Q4 2020 he was appointed as Sales Talent Agency’s CEO. Asad also launched STA’s executive search division in 2016 and its technical sales division in 2018. In 2019, he was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year.