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Senior Digital Marketing Manager
Senior Digital Marketing Manager
Our client is a fast-growing global leader in legal technology, transforming how legal departments operate worldwide. With a cutting-edge AI-powered suite designed to streamline everything from Contract Lifecycle Management to Legal Entity Governance and eDiscovery. As they continue to scale, they’re seeking a Senior Digital Marketing Manager to take their content and campaign strategy to the next level.
About The Role:
Our client is a fast-growing global leader in legal technology, transforming how legal departments operate worldwide. With a cutting-edge AI-powered suite designed to streamline everything from Contract Lifecycle Management to Legal Entity Governance and eDiscovery. As they continue to scale, they’re seeking a Senior Digital Marketing Manager to take their content and campaign strategy to the next level.
About The Role:
- As part of the growing North American team, the Senior Digital Marketing Manager will report to the Global Marketing Manager and play a key role in building and executing high-impact content and digital marketing initiatives. This individual will collaborate cross-functionally with product, sales, and customer teams, with a focus on scaling content production, enhancing brand storytelling, and supporting GTM activities across the region.
- You’ll be at the forefront of thought leadership- crafting campaigns and content that speak directly to the pain points of modern legal teams while aligning closely with the global strategy.
- Hybrid Work Model: Based out of Wilmington, Delaware
- Develop and lead content strategy tailored for the North American market, aligned with global brand and messaging.
- Create compelling content and campaigns including blog posts, landing pages, white papers, case studies, and email nurture sequences.
- Collaborate closely with product and sales teams to craft targeted messaging and enablement materials.
- Partner with the Content Marketing Manager and global stakeholders to scale content production across platforms.
- Drive integrated campaigns that support lead generation and product awareness, using SEO, email, paid media, and social.
- Analyze performance of campaigns and content assets, iterate and improve based on insights.
- Maintain consistency in tone, voice, and visual identity across all digital touchpoints.
- Contribute to building a framework for localizing global content and messaging while preserving brand integrity.
- 4-6 years of experience in digital or content marketing, preferably within B2B SaaS or Legal Tech.
- Proven experience in content creation, campaign execution, and lead generation strategy.
- Excellent writing and storytelling skills-you know how to turn pain points into persuasive narratives.
- Experience collaborating across departments and with international stakeholders.
- Strong understanding of SEO, marketing automation tools (e.g., HubSpot), and analytics.
- Strategic thinker with hands-on execution capabilities.
- Comfortable working in a hybrid and multicultural environment.
- Ability to travel internationally up to two times per year, including onboarding in Europe.
- Competitive base salary $100k- $120k + performance-based bonuses
- Hybrid work model
- Comprehensive healthcare and benefits package
- 401(k) retirement plan with company match
- Opportunities for international travel and working with a globally diverse team
- Career advancement in one of the fastest-growing legal tech companies
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