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Demand Generation Manager
Demand Generation Manager, Enterprise SaaS (100% Remote, Canada)
Step into a high-impact role where digital marketing, account-based strategy, and enterprise SaaS growth converge. As a Demand Generation Manager, you'll own programs that fuel global pipeline, experiment across the entire customer journey, and directly shape revenue results. With the flexibility to work 100% remotely anywhere in Canada, this is a unique opportunity to pair creativity and analytics with a fast-scaling SaaS platform that powers customer engagement for some of the world's most regulated industries.
Why You'll Love This Role
Step into a high-impact role where digital marketing, account-based strategy, and enterprise SaaS growth converge. As a Demand Generation Manager, you'll own programs that fuel global pipeline, experiment across the entire customer journey, and directly shape revenue results. With the flexibility to work 100% remotely anywhere in Canada, this is a unique opportunity to pair creativity and analytics with a fast-scaling SaaS platform that powers customer engagement for some of the world's most regulated industries.
Why You'll Love This Role
- 100% Remote (Canada-wide) - Work from anywhere while collaborating with a high-achieving global team.
- Strategic, High-Impact Work - Own and scale demand generation strategies that directly fuel enterprise SaaS pipeline and revenue.
- Innovative Product Offering - Our SaaS platform enhances CRM workflows by intelligently synchronizing email, calendar, and contact interactions with customer systems. The result: a unified, 360° view of client relationships that enables personalized, data-driven engagement.
- Growth & Experimentation Culture - Own every stage of the customer lifecycle- from acquisition to retention, powered by data insights, creative testing, and cross-functional alignment.
- Exceptional Compensation & Perks:
- Competitive base pay: CAD $100K-110K + performance bonus
- RRSP/IRA matching, wellness time, generous vacation, volunteer days
- Extended health, dental, life insurance, and professional development allowance
- Build and drive the end-to-end demand generation roadmap- generating awareness and pipeline across North America and global markets.
- Design and execute ABM programs in close partnership with Sales and Business Development.
- Deploy, scale, and optimize campaigns using marketing automation and CRM platforms (HubSpot, Pardot, Salesforce).
- Analyze, report, and iterate on performance metrics- leveraging dashboards to consistently surpass KPIs.
- Run multi-touch lifecycle experiments to refine approaches across acquisition, upsell, renewal, and advocacy.
- Introduce fresh ideas, test strategies relentlessly, and redefine growth marketing boundaries with a creative, analytical mindset.
- Influence cross-functional alignment and support strategic campaign execution throughout the organization.
- 5+ years of demand generation and growth marketing experience in B2B SaaS, ideally in enterprise or regulated-industry contexts.
- Proven expertise in ABM, lead generation, nurturing, and multi-touch attribution frameworks.
- Strong technical familiarity with marketing automation and CRM systems (e.g., Pardot, HubSpot, Salesforce).
- Analytical rigor, creative strategy, and a passion for decoding buyer behaviour through data.
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