Sheila Cassidy

director of OPERATIONS, toronto

t.  416-304-9823 ext. 2004
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I was born in Vancouver, and since then have lived in Burlington, Montreal, Lethbridge and Toronto (just to name a few). When I was 14, I decided that I wanted to attend the University of Western Ontario, so I inherited an apron and a visor and worked at McDonald’s for over 3 years to make that goal possible. When I received the offer from Western University, I feverishly accepted the opportunity. 

Throughout my four years of study at Western, I worked for Residence Life, assisted in the Career Centre as a Career Leader, worked as a Server downtown and travelled to Rwanda, Africa on an internship. By the end of my four years, I graduated with an Honours Specialization in Sociology but I was not quite yet ready to leave Western’s beautiful campus. I learned about an exciting role as an Admissions/Recruitment Officer where I could work with students from both a high school and university level – I was sold. Working with students has always been a passion of mine, and I knew that this role would be a fit and luckily Western University agreed. While I worked full-time, I also completed a Certificate in Human Resources Management at Fanshawe College. 

After two years working at Western, I set my eyes on new challenges. I was referred to Sales Talent Agency by a friend and immediately fell in love with the office’s energy. Sales Talent Agency consists of hard-working and passionate people that challenge me in all the right ways. I began my career at Sales Talent Agency as an Account Manager on Jamie Hoobanoff’s team. In this role, I learned how to make a cold-call, how to interview candidates, how to build strong relationships with clients, how to pitch, how to close, how to sell.

After a year and a half of being in the role, Jamie Scarborough and Sonya Meloff, co-owners at Sales Talent Agency, identified that there was a need for someone to lead the charge with the development and execution of the Great Canadian Sales Competition. I couldn’t ask for a more suited position for my background and interests.  I am proud to work with a company that is dedicated to their goals and passionate about their values. Furthermore, I am extremely excited to work on projects of all sizes that contribute to the presence, reputation and growth of Sales Talent Agency and the Great Canadian Sales Competition. 

For the love of sales!


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