Katherine Perrin

Senior Manager, Marketing & Demand, TORONTO

t. 416-304-9823 EXT. 2032

I grew up in a very small farm town outside of Brantford called Mount Pleasant. You could blink driving through and the town of Mount Pleasant would be gone. Growing up, I never dreamed of leaving the small town I now know like the back of my hand. That said, once I attended school in St. Catharine’s I began setting some big and lofty goals for myself and knew that a move to bustling downtown Toronto would be my best shot in attaining them. And so begins my next chapter in the most populous metropolitan area in Canada – big change for me!  

I am an Honours graduate from Niagara College’s Business Administration Marketing-Advanced Diploma Program and Niagara College’s Post Graduate Certificate Program in Public Relations where I received the Associate Dean’s Award of Excellence. This September I will be resuming my education part-time at Ryerson University in pursuit of a Bachelor of Commerce-Business Management degree with a marketing major.   

Throughout my academic career I decided to make the most out of as many extra-curricular activities as I could. I was selected to be the Vice President of Enactus Niagara College, which is Niagara College’s non-for-profit that is concentrated in the areas of entrepreneurship, sustainability and literacy. I was also selected to be a part of Niagara College’s Marketing Team where I placed second in market research and fourth in retail marketing provincially. This year I was also one of 12 students selected to be a part of the mentorship program for the Canadian Public Relations Society- Hamilton- Niagara Chapter. And last, but not certainly least, I took part in The Great Canadian Sales Competition, Canada’s Biggest Student Competition,  as Niagara College’s Team Lead/Ambassador. In the Competition’s second year (and first year at Niagara College), our team encouraged 72 students to participate on our campus putting us at 360% to our team target.

Throughout my education, I made a point to dive into extra-curriculars and to also get as much industry experience as I could. Thus far, I have worked for agencies, not-for-profits and the educational sector, which has given me a very valuable perspective on what I want to do with my career. I couldn’t be more excited to assume the position of Competition Coordinator/Regional Manager for The Great Canadian Sales Competition.  Not only do I understand competitions and how to get students involved, but I also understand how extra-curriculars can be a huge benefit to students. I cannot wait to help spread awareness of the GCSC and to share my experiences with as many students as I can.

For the love of sales!