How to retain your top sales talent in a fierce market
About this webinar
Join us for what we hope will be the first in a long series of webinars that we will be hosting in partnership with Peerscale every month! In our inaugural webinar, we will focus on how the demand for sales talent has skyrocketed in recent years and due to the low supply of great salespeople to fill these roles, it has become extremely challenging to hire quickly and more importantly, hold onto your best performers. Compensation ranges are increasing monthly, retention rates are at an all-time low and revenue leaders are losing sleep. Building a great sales team and retaining your top sales talent in this fiercely competitive environment requires a new set of strategies and tactics.
This live 60-minute webinar will discuss the tools and strategies that every sales leader needs in order to win the war for sales talent. You can expect to learn how to:
- Attract top talent to your organization
- Build a strong compensation plan
- Equip your salespeople for long-term success
- Instil great company and team culture
Our panel of industry experts will cover these key components and you will also have an opportunity to ask questions. Check out more about the panelists below!
About the Panelists
Jason MacLellan (Panelist)
Director of Sales, Firmex
Jason MacLellan is the Director of Sales at Firmex, a global provider of virtual data room and secure document sharing solutions. Jason joined Firmex in 2010, and since then the business has grown 700%. Most recently, Jason has led the accelerated growth of Firmex’s North American sales team, doubling its size within the last six months. Prior to Firmex, Jason had various sales roles in IT and hospitality. Jason is from Windsor, Ontario and lives in Toronto with his wife and two young sons.
Nicola Dickinson (Panelist)
Vice-President, Customer Success & Co-Founder, Sparkrock
Nicola co-founded Sparkrock with a vision and mandate to help nonprofit and public sector organizations realize their full potential by controlling operational expenses, and gaining insight into their financial and people performance. Sparkrock’s core technology spans across operation’s accounting, reporting, human resources and payroll. Sparkrock today has grown to over 85 staff in 3 countries serving over 50,000 users worldwide. Nicola’s passion is Sales and has had that focus in her role from the start. As a founder, Nicola started out as an independent contributor and today seeks success with her sales teams as the company’s sales leader.
David Lloyd (Panelist)
CEO, PostBeyond Inc. As the CEO of PostBeyond, David has accountability across the board. Given 5 successful early-stage to growth companies, his thinking is constantly evolving related to sales challenges in early markets, balanced sales discipline, market fit, exploratory sales and maturity of sales organizations as a company scales. David doesn’t naturally fall into the sales category, coming from a technical background. In the end, everyone sells and he has been fortunate to have hired and worked with great sales and marketing leaders throughout his career that has fuelled his views and experience. Directly, he still picks up the phone, sends cold emails, works on social influence and looks to close deals; keeping him closer to reality.
About the Moderator
Sonya Meloff (Moderator)
Co-Founder, Sales Talent Agency
Sonya Meloff is the Co-Founder of Sales Talent Agency, North America’s largest and most respected sales recruitment agency. She is passionate about advocating for the sales profession, sits on the board of the CPSA, Centennial College sales program advisory, and also co-founded The Great Canadian Sales Competition, which is Canada’s biggest student competition dedicated to educating students about sales as a career and introducing them to companies eager to hire them. When not selling, Sonya is a busy mom to 3 children, aged 11, 10, and 8.