Great Sales Leaders Know...

... is a podcast interview series where we talk with successful business leaders to discuss the inner workings of their organizations and the strategy of sales at large.

Featured Interview Co-founder and CEO, Tom Williams, speaks to the method of buyer-centric selling

In this episode of the Great Sales Leaders Know podcast, we chat with Tom Williams, Co-founder & CEO of about the importance of sales & marketing collaboration, how a buyer-centric selling approach can significantly improve your sales teams conversion rates, and how to teach your sales process to new hires.

Episode 1

Firmex CEO, Joel Lessem on “building a machine”, a culture of respect, and why Firmex will never hire sales engineers

Episode 2

Honk Founder & CEO, Michael Back, talks about the evolution of sales and the trait he most respects in a sales person

Episode 3

Citron Hygiene EVP of Sales and Marketing, Alison Mahoney, talks about understanding your role and growth in an organization

Episode 4

Loopio Co-Founders, Jafar and Zakir, talk about attracting top sales talent and growing a company culture

Episode 6 CEO, Paul Teshima, talks to the importance of building relationships and a successful sales strategy

Episode 5

TradeGecko, VP of Global Sales, Stephen Defina, speaks to building a profitable organization

Episode 7

Bombadil LLC Owner, Andy Gole, speaks about the worthy sales hero and best practices for sustaining motivation

Episode 8

Sales negotiation trainer & keynote speaker, Tony Perzow, speaks to why people “suck at negotiating”

Episode 9

Negotiation expert, Fotini Iconomopoulos, uncovers what negotiation really is and provides best practices to get the outcome you want

Episode 10 Co-founder and CEO, Tom Williams, speaks to the method of buyer-centric selling

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